Strategic management of technological innovation 4e by melissa schilling is the first comprehensive and rigorous yet accessible text for the technology and innovation management course unlike other books schillings approach synthesizes the major research in the field providing students with the knowledge needed to enhance case discussion and analysis the subject is approached as a strategic process and as such is organized to mirror the strategic management process used in most . Schilling m strategic management of technological innovati irwin management schilling melissa a isbn 9781259539060 kostenloser versand fur alle bucher mit versand und verkauf duch amazon. Competitive challenge strategies for industrial innovation and renewal cambridge ma ballinger 1987 and m a schilling technology success and failure in winner take all markets testing a model of technological lock out academy of management journal 45 2002 pp 387 98. Strategic management of technological innovation fifth edition published by mcgraw hill education 2 penn plaza new york ny 10121