Too big to ignore explains why big data is a big deal simon provides commonsense jargon free advice for people and organizations looking to understand and leverage big data rife with case studies examples analysis and quotes from real world big data practitioners the book is required reading for chief executives company owners industry leaders and business professionals. Phil simons too big to ignore the business case for big data should inspire executives to roll up your sleeves to understand the potentially enormous business opportunity to mine valuable gems from your most precious resource your customer market and operational data simon provides a very thorough exploration for non technologists into the new world of big data with many illustrations of how companies are beginning to exploit this resource to their advantage. By phil simon data of the paperback book too big to ignore the business too big to ignore the business case for big data wiley and sas business series by phil simon paperback details see also ebook kindle audible audiobook details see also ebook kindle audible audiobook details see also kindle ausgabe audible horbuch details see also ebook kindle . Author phil simon isbn 1118638174 9781118638170 version pdf epub if you need epub or mobi version please contact usquality high quality no missing contents printablesynopsis too big to ignore the business case for big data wiley and sas business series too big to ignore the business case for big data. Download too big to ignore the business case for big data wiley and sas business series pdf online download too big to ignore the business case for big data big data is no temporary blip of fad in fact it is only going to intensify in the coming years and its ramifications for the future of business are impossible to overstate too big to ignore explains why big data is a big deal